Digitally driven ecosystem of products, services and fully customizable, modularly built for any lifestyle, environmentally geared, concept car of the future.
Client
Ford Motor Company
Year
2023
Role
UX Strategy
UX, UI, Interaction and Product Design, Prototyping
Touchpoints
Mobile, App, XR(AR/VR), IVI (In-Vehicle Interface), Kiosk, Responsive Web
We used design and science to improve the driving experience, the driver's life and their surroundings.
WANDER is more than a vehicle. It’s a robust ecosystem of products and services brought to life through sustainable manufacturing processes, ensuring our customers leave no trace on their journey.
We’re envisioning an exciting reveal experience starting from guerilla marketing and digital breadcrumbs to adventure. Interactive storytelling that opens the gates to the WANDER world and a portal for information and access so that customers can be a part of the movement, in-person or virtually.
