All Access companion app for wearables.
Client
CBS Interactive
Year
2015-2016
Role
Wearables and Mobile App, UX, UI, Interaction, Product Design, UI Kit
Project overview.
What is CBS Interactive?
CBS Interactive in Los Angeles is responsible for designing and developing several digital products including mobile apps, CBS.com website, mobile website, Roku, Apple TV, and more.
Validating the problem.
The Watch Now, Watch Later wearable app is the perfect companion to CBS' All Access app for the busy viewer. Favorite shows easily prompt videos to your phone or OTT device, and set Live TV reminders.
The solution.
With the new CBS app you can watch the latest episodes of your favorite CBS shows for free at your convenience, no log-in required to instantly stream anytime, on any device. All for free, no additional subscription or monthly fee required.
Screen from stakeholder presentation.
Project overview.
What is CBS Interactive?
CBS Interactive in Los Angeles is responsible for designing and developing several digital products including mobile apps, CBS.com website, mobile website, Roku, Apple TV, and more.
Validating the problem.
The Watch Now, Watch Later wearable app is the perfect companion to CBS' All Access app for the busy viewer. Favorite shows easily prompt videos to your phone or OTT device, and set Live TV reminders.
The solution.
With the new CBS app you can watch the latest episodes of your favorite CBS shows for free at your convenience, no log-in required to instantly stream anytime, on any device. All for free, no additional subscription or monthly fee required.
About Jeff...
The process.
Empathize
Know your users Find the pain/frustration
Define
Frame the right problem,get the right solution Define problems and goals
Ideate
Exhaust as many ideasas possible
Prototype
Build to test
Test
Usability testing Learn about your solutionsand users
About Jeff...
The process.
Empathize
Know your users Find the pain/frustration
Define
Frame the right problem,get the right solution Define problems and goals
Ideate
Exhaust as many ideasas possible
Prototype
Build to test
Test
Usability testing Learn about your solutionsand users
Empathize.
As with every project, we started by learning as much as we could about our subscribers and viewers, their needs and current frustrations when viewing CBS content from any device. The results gave us valuable insight to move forward with.
Customer interviews
Interviews with current CBS subscribers and viewers revealed three key takeaways:
Users want to stay up to date with their favorite shows, current news and sports events.
Users want to be able to schedule, get reminders and add their favorite shows and live events to MyCBS.
Users wanted to have a wearable app with simple functionality that enhances the existing user experience.
KEY FINDINGS
Users would benefit from an easy to use wearable app to keep up to date with the prime time schedule, see sneak peeks and add shows to their MyCBS.
Empathize.
As with every project, we started by learning as much as we could about our subscribers and viewers, their needs and current frustrations when viewing CBS content from any device. The results gave us valuable insight to move forward with.
Customer interviews
Interviews with current CBS subscribers and viewers revealed three key takeaways:
Users want to stay up to date with their favorite shows, current news and sports events.
Users want to be able to schedule, get reminders and add their favorite shows and live events to MyCBS.
Users wanted to have a wearable app with simple functionality that enhances the existing user experience.
KEY FINDINGS
Users would benefit from an easy to use wearable app to keep up to date with the prime time schedule, see sneak peeks and add shows to their MyCBS.
Define.
With the key findings gathered during user interviews, we began defining requirements and the overall scope of the experience.
KEY REQUIREMENTS
Simplified user app experience by having basic functionality that enhances the existing app user experience.
Keep up to date with our prime time schedule, see a sneak peek of video and add shows to MyCBS.
Get detailed notifications to the shows and events you've added to your MyCBS.
Screen from stakeholder presentation displaying CBS market share using iOS.
Screen from stakeholder presentation displaying CBS market share using Android.
Define.
With the key findings gathered during user interviews, we began defining requirements and the overall scope of the experience.
KEY REQUIREMENTS
Simplified user app experience by having basic functionality that enhances the existing app user experience.
Keep up to date with our prime time schedule, see a sneak peek of video and add shows to MyCBS.
Get detailed notifications to the shows and events you've added to your MyCBS.
Ideate.
Now that we have defined what our users are looking for in a wearable companion app, we can began iterating on the four user flows that encompass the app experience.
User flow
Schedule flow including three different types of reminder setting controls.
Universal watch flow for all use cases, including logged in/off and CBS shows selected or not.
Settings flow including home and loading screens.
Notifications flow including short and long look of show episodes.
Ideate.
Now that we have defined what our users are looking for in a wearable companion app, we can began iterating on the four user flows that encompass the app experience.
User flow
Prototype.
Ui kit
We utilized a ui kit optimizing the small amount of real estate on the watch with a variety of controls and potent data visualization elements.
Branding
This first of its kind project also necessitated the need for unique branding called CBS Innovations, which I was tasked to design.
Prototype.
Ui kit
We utilized a ui kit optimizing the small amount of real estate on the watch with a variety of controls and potent data visualization elements.
Branding
This first of its kind project also necessitated the need for unique branding called CBS Innovations, which I was tasked to design.
High fidelity
HOME SCREENS
SCHEDULE SCREENS
SETTINGS SCREENS
NOTIFICATIONS SCREENS
NEW EPISODES SCREENS
High fidelity
HOME SCREENS
SCHEDULE SCREENS
SETTINGS SCREENS
NOTIFICATIONS SCREENS
NEW EPISODES SCREENS
Test.
GROUNDBREAKING SUCCESS
This initiative marked a turning point in CBS Interactive’s history: The first wearable app of its kind that is not only a standalone success, but an enhancement to their 4.8 star rated app.
Moreover, this companion app allows users to easily streamline their experience when watching CBS shows, news, live tv and integrating with their MyCBS from any device.
