About Jeff...
The process.
Experience and aesthetics. Jeff is an award winning Lead/Sr Product Designer with 20+ years of agency and inhouse experience crafting successful digital solutions, products and campaigns for brands and humans worldwide. A practitioner of the agile and lean ux design processes, rapid prototyping and a proven leader in UCD for multi-channel media, commerce and product innovations.
Empathize
Know your users Find the pain/frustration
Define
Frame the right problem,get the right solution Define problems and goals
Ideate
Exhaust as many ideasas possible
Prototype
Build to test
Test
Usability testing Learn about your solutionsand users
Featured work.
Ford Wander
Concept car, mobile and vehicle ecosystem // CASE STUDY
Ford Trident
Electric vehicle, mobile and product ecosystem // CASE STUDY
Hot Tools
Ecommerce, responsive web experience // CASE STUDY
TaylorMade Golf
Ecommerce and product customizer, responsive web experience // CASE STUDY
Viasat
MyViasat mobile, desktop and web app
SEW
SaaS platform redesign, mobile and desktop app // CASE STUDY
LA Times
News site redesign, responsive web experience
Razorfish
Samsung+ mobile app
CBS Interactive
Wearables and mobile app, OTT, web experience // CASE STUDY
Belkin (WEMO)
Smart home mobile apps
SADA
Cloud-based, mobile and desktop apps
PComm
iPad apps, web experiences, online advertising
Circa.
Projects from long, long ago...
ACTIVA
PCOMM
POD31
PANASONIC
EFS/SFS
